According to Sawyer Merritt, Tesla has reduced vehicle prices in South Korea by up to 9.4 million won ($6,500 USD) ahead of the new year, while also upgrading all Premium Model Y vehicles with a larger 16-inch center display, aligning with the Model Y Performance version (source: @SawyerMerritt on Twitter). These strategic moves reflect Tesla's ongoing AI-driven efforts to enhance user experience and competitiveness in the electric vehicle market. The integration of larger displays is significant for AI-powered features such as advanced driver assistance, real-time navigation, and over-the-air software updates, which are core to Tesla's business model. This development also highlights the growing importance of AI technologies in automotive user interfaces and the potential for further business opportunities in smart mobility solutions in the South Korean market.

According to Sawyer Merritt on Twitter, Tesla has updated its website by removing the 'estimated gas savings' from default vehicle price displays, now instead stating 'Up to $6,000 potential savings after delivery available' at the bottom of the page (Source: Twitter/@SawyerMerritt, 2025-10-21). This move reflects a shift in how automotive companies leverage AI-driven consumer data to optimize pricing transparency and user experience. The change may prompt further adoption of AI-powered personalization and dynamic pricing models across the EV industry, creating new business opportunities for AI startups specializing in retail analytics and consumer engagement solutions.